Tag Archives: wine marketing

Smoke Taint – How Wildfires are Compromising Vintages

In 2017, record-breaking fires swept through California. And while the majority of wine countries grapes had already been harvested, winemakers were still concerned that the 2017 vintages would be too damaged with smoke taint to hit the market. But the wine industry says that, for the most part, their product was unaffected. With the increased […] Read More »

The Wine Industry of Tomorrow

In January, winemakers, growers and experts from around the world met in Sacramento at the Unified Wine & Grape Symposium. One of the panels focused on the “industry of tomorrow” as it is becoming more and more clear how this next generation will buy and drink wine. Several discoveries and points came out of the […] Read More »